Ty Tugwell is a Jamaican born DJ, club owner, promoter and podcast personality, living in Stockholm.

We asked Ty to choose his favourite styles in our collection and then filmed him in them as well took some shots.

The reason we chose Ty for this is because he inspires us!
His fearlessness, his great zest for life and love for his underground community.
His warmth and also his dominant streak. His way of dressing that bends the gender conventions when he feels like it...

Ty is a strong believer in the idea of leading by example. He aspires to help create a subculture that can be a blue print for the larger society. One where a liberal mind set, personal and communal responsibility are at the forefront of the decisions and focus of each individual, especially those in positions of power and control.